New Online Strategy to Support Australian Bike Shops

We have changed the game to level the playing field for retailers..

Wholesalers and parent companies are allowing products to be sold through multiple avenues of sales, making for a very uneven playing field for retailers.

Commonly, retailers are disadvantaged by products available direct online to consumer cheaper than they can buy from their wholesalers. To make matters worse, most retailers are forced into acting as virtual show rooms for online competitors – customers commonly inquire about products in store, try it on, have all their questions answered and then buy online elsewhere.

So what is Craftworks Cycles doing differently online to support local shops?

Our new online strategy protects dealers that have invested in our product and supports other customer preferred dealers. In a nutshell - online sales all sold at RRP can be routed to:

Factory dealer - full margin even though they didn't generate the sale

Agents - generous margin to assemble and deliver a Craftworks Bike

Direct to the consumer, only comes in frame and build kit (not assembled) even though it is the same price as electing to buy it from a dealer fully assembled and serviced.

To Find out all the details click here or email us on dealers@craftworkscycles.com

Australia's own new Trail Weapon has Arrived

FRX V3 1 150mm All Mountain Bike RRP $4675 2 Tone Anodised Black Rockshox Revelation RL Forks Rockshox Monarc RL Shock Easton Haven Bar, stem and wheelset. Rockhock Reverb Seatpost 2x10 SRAM X9 Avid Elixir CR brakes frameset also available $1399