Development

In simplest terms the bikes we make are the ones we want to ride day in and day out. No nonsense stuff that just works, and works well for an extended time.

Being sustainable in our product design drives many of our decision points throughout the development process. Our products are designed to be progressive, however as future proof as possible once released. We focus on frame construction that is durable over cost saving options to ensure every Craftworks bike will last longer than our competitors. We also get away from creating new product just for the sake of making the previous year’s bike obsolete.

Sure, we could sell a heap more bikes and make more $$$ by mimicking the other big brands, however we would have lost the reason why we started making bikes in the first place.

How it happens

All products from Craftworks Cycles are 100% designed and developed in-house in Adelaide South Australia.

Once we have settled on a design concept the project moves onto virtual development. Sketches are transformed into 3D CAD models, driven by spreadsheets of optimized kinematics. Many iterations of CAD models are further refined and then tested in the virtual world before even seeing the light of day.

Once the virtual iterations are complete, the design is frozen to make one off prototypes to validate the design. Design validation is driven by real world testing data that is replicated virtually and in the laboratory. Apart from the obviously strength and durability requirements, handling, performance and additional common parts are benchmarked from years of comparative testing. Once the frame and combined parts specification has been finalized, planning for production commences.

Most people don’t realize making a one off prototype is one thing – consistently making many frames exact is another. All we can say here is process.. process and process.. Our production process is 100% hand crafted using the latest techniques.

To verify that our products are made to our exact specification we use the latest in 3D scanning technology to compare the CAD data – a process that is normally reserved for highend automotive development.

Once the production process is complete each frame is built with carefully selected components to compliment the frame in quality and performance.

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