2011/12 Golding Projects Craftworks Cycles DH Team
Craftworks Cycles is pleased to announce the Golding Projects Craftworks Factory Team for 2011/12.
The South Australian owned and designed bicycle manufacturer has recently signed with Golding Projects as their naming sponsor for 2011/12 season.
27 Year old and ex off-road motorcycle ace Nathan Newell will be riding the elite downhill category and managing the team at the upcoming National series, National Champs, Oceania championships and South Australian state series.
Kain Galliver, Craftworks owner and engineer says he is more than excited about their first Factory Team and their signing of Nathan Newell. “His knowledge and experience has proven to be a key factor of our signing of Nathan. He has been around the professional off-road motorcycle scene for a long time and we believe that the speed he is showing already and his knowledge of managing teams and sponsors is only a positive move for Craftworks”.
"Our common goal is to raise the bar of professionalism within Downhill in Australia. Coming from a Moto background I could see a lot of potential for Australian downhill to take a leaf from Motocross and run with it” Nathan said.
“The plan is also to sign on some of Australia’s promising junior talent and give them an opportunity to achieve the goals they set out to do”.
Craftworks would like to thank their 2011/12 partners. Golding Projects, Yamaha, AXO, X Brand, 661, Jetblack, Tune, Syntace, Carbocage, Nokon, Schwalbe, Wurth, and Loose Kid Industries
a: PO Box 97 Burnside, 5066 South Australia p: +61 (0) 439 388 947
New Online Strategy to Support Australian Bike Shops
We have changed the game to level the playing field for retailers..
Wholesalers and parent companies are allowing products to be sold through multiple avenues of sales, making for a very uneven playing field for retailers.
Commonly, retailers are disadvantaged by products available direct online to consumer cheaper than they can buy from their wholesalers. To make matters worse, most retailers are forced into acting as virtual show rooms for online competitors – customers commonly inquire about products in store, try it on, have all their questions answered and then buy online elsewhere.
So what is Craftworks Cycles doing differently online to support local shops?
Our new online strategy protects dealers that have invested in our product and supports other customer preferred dealers. In a nutshell - online sales all sold at RRP can be routed to:
Factory dealer - full margin even though they didn't generate the sale
Agents - generous margin to assemble and deliver a Craftworks Bike
Direct to the consumer, only comes in frame and build kit (not assembled) even though it is the same price as electing to buy it from a dealer fully assembled and serviced.
